What are the advantages of SMS Marketing

 What are the advantages of SMS Marketing?

SMS marketing is somewhat hidden in the advertising world. It sounds fancy, perhaps even mysterious.

SMS (or Short Message Service) is just another word for texting. And texting is just as important to marketing as social media or brochures. 

The benefits of SMS marketing make it a great choice for any kind of business looking to reach more of its customers.

Listed below are just 5 of the ways using texting in your marketing strategy can strengthen your business.

1. Higher Open Rate Than Emails Service

   One of the biggest benefits of SMS marketing is the fact that texts are opened up to 97% of the time when received by your customers. This gives SMS an open rate higher than all other advertising options.

It’s easy for emails to get lost in a spam folder and it’s simple for a customer to throw away a flier they pick up at the mall. But with the prevalence of mobile phones and the popularity of texting, text marketing doesn’t go ignored.

 More often than not, your customers will open that text and read its contents.

 If you want to find a way to reach your customers more consistently, give SMSing a try.

2. SMS Marketing is Cost-Effective

    It doesn’t cost much at all to send a text to a customer. Even when sending to a lot of people, the cost is not a problem. It’s generally much more affordable when you compare it to other marketing options, such as buying a Facebook ad spot.

This makes SMS marketing a great choice for all businesses.

3. SMS Marketing is Mobile-Friendly

   SMS marketing is a big part of making your business mobile-friendly and can be a strong asset to your mobile marketing strategy.

 Being able to present your business as mobile-friendly is incredibly important these days. More and more people are using their mobile devices to do things like shopping and browsing.

4. SMS Marketing is Fast Delivery

    The benefits of SMS marketing shine here because this kind of advertising requires little prep time. There are no materials to gather or printings to wait for. There are no designs to complete or people to contact.

The only thing you need to do is come up with your message and send it away to your customers. And, because we already know that texts are far more likely opened than emails.

5. SMS Marketing is Flexible and Customizable

    When it comes benefits of SMS marketing, one of the best is the fact that it is so versatile. You can mix and match text messages to fit with different things to help promote your business.

It’s a great tool to have for any business, both big and small.